A Destination Management Plan is an integrated strategy supporting sustainable tourism within a locality. On behalf of the Herefordshire Sustainable Food and Tourism Partnership (HSFTP), the Foundation secured funding for the development of Herefordshire's rural Destination Management Plan.
Herefordshire Destination Business Improvement District
The Mosaic Partnership has been commissioned to carry out a feasibility as to whether a Destination BID would be appropriate for Herefordshire. A Business Improvement District is a mechanism by which businesses come together, in a given area, decide what improvements they wish to make to their business environment beyond that provided by the public services, how they are going to manage and deliver those and how much they are prepared to pay for it. This goes into a full and detailed business plan. An independent month long postal vote is carried out of those that would pay and if the majority vote yes, both by number and rateable value, then a BID comes into being and all have to then pay. BIDs last for up to five years and are used in City Centres, Business Parks, Industrial Estates and Tourism & Visitor Destinations.
The Feasibility Study is the first of a 3 phase process (the other two are the Development & Campaign Phase) and takes about 2-3 months and will determine whether there is an appetite to undertake a full BID development which normally takes about 12 months and is intensive.
During the Feasibility Study, Mosaic will undertake the following main task:
- A review of existing partnerships, projects and plans to see whether there is space for a BID and whether it would assist and support or fill gaps
- There would be an analysis of the business rates data to help determine which business are on the ground, what the rateable values are, individually, by area and by sector. It would also look at how much money could be raised by a BID
- Business engagement will be undertaken in the form of surveys, 1 to 1 meetings, sector based focus groups and presentations to business groups. This will aim to determine whether there is an appetite for a BID and determine what projects businesses may want. Also businesses, develop, control and manage a BID so structures to do this are examined
- Liaison with the public sector in terms of carrying out their statutory duties and services
- All the above will be assessed to determine whether the development of the BID should proceed further and what resources that would take.
It is intended that business engagement will be carried out in the new year with the aim to complete the Feasibility Report in February 2019.
Areas that have an integrated tourism Destination Management Plan (DMP) are able to maximise the economic potential of their tourism economy. Tourism is important locally, estimated to be worth almost half a billion pounds to Herefordshire's economy and supporting 9% of the county's employment. The latest published data for Herefordshire indicates there are more than 5 million visitors per year, though over 80% of these were day visitors only, rather than staying overnight.
There is significant scope to grow the tourism economy, by encouraging people to stay longer and by attracting more visitors. Herefordshire lacked a contemporary Destination Management Plan (DMP) and writing a county-wide DMP was deemed a priority by the Marches Local Enterprise Partnership (MLEP). Funding to support this was allocated under the Growth Programme of the Rural Development Programme for England (RDPE). Brightspace, on behalf of Herefordshire's Sustainable Food and Tourism Partnership, submitted a successful proposal.
You can download the Destination Plan for Rural Herefordshire documents below:
- Convenes the Herefordshire Sustainable Food and Tourism Partnership, which provides strategic oversight for the local tourism economy. The Partnership comprises local tourism associations, Visit Herefordshire, independent consultants and strategically important organisations such as Herefordshire Council, the Duchy of Cornwall and the National Farmers Union.
- Wrote and submitted a successful bid to the Growth Programme.
- Became the Accountable Body (ie. legally responsible) for producing the Destination Plan.
- Wrote the tendering specifications for the consultants (Jenny Beard, Cathy Meredith) who were appointed after a competitive tendering process.
- Provides administrative support to the project.
After publication, Brightspace will continue to play a major role in the implementation of the plan through its contribution to HSFTP.
Visit Herefordshire and Herefordshire Council have collaborated to write a separate Destination Management Plan (DMP) for Hereford City. You can view this document below.
The DMP for Hereford City and the DMP for Rural Herefordshire are also available below as a combined document.